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Smirnoff RED – the Sneaker Pimps Tour

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9 March 2006 No Comment

The internationally renowned Sneaker Pimps Tour is hitting Cape Town this month and you gotta be there! The worlds’ largest and phattest customised Sneaker show / exhibition has partnered with Adidas SA and is set to feature in Cape Town from the Friday the 17th of March to Sunday the 19th of March 2006 at Ignite in Camps Bay. Featuring over 800 limited editions from various brands and labels, it also boasts rare collector vintage items, personalized and collaborated designed ranges from artists, photographers and designers from across the globe as well as celebrity-signed editions…

Brands include Adidas, Bape, Nike, Puma, Converse, Asics, K Swiss, Pony, New Balance and other high profile international brands. Artworks on display include pieces from artists Futura, Stash, Shepard Fairey, Dave White, SBTG, Shin Tanaka to name a few. Adidas is hoping to select the best of what South African artists have to offer to incorporate into their world tour package.

This international tour has spanned the globe; from North America to Hong Kong and Australia, it now targets Cape Town, a first for the African continent, on its global invasion to source funky African submissions from South Africa.

Innovative trendsetter Smirnoff® Red is supporting the SA tour which is opens on Friday 17th March at Ignite, The Promenade, Victoria Road from 9pm. The exhibition continues on Saturday the 18th and Sunday the 19th from 12pm-7pm daily.

The Sneaker Pimps Tour concludes with a slamming party featuring the Real Estate Agents and some of Cape Town’s finest street artists. Doors open at 9pm.

“As we strive to support groundbreaking, cutting edge projects with local flavour, this tour is in line with what Smirnoff Red represents; innovation and funk” says Smirnoff® RED’s Brand Manager Amanda Rengqe.

The Smirnoff® name has long been associated with premium-quality vodka. Today, Smirnoff® is the world’s leading premium vodka brand and the world’s leading premium spirit by retail value, with distribution in 130 countries and a number of innovative products. Smirnoff® RED launched in South Africa in March last year and has, in a short space of time, revolutionised the local market.


 

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