By popular demand, Roach Gigz keeps things fresh and unpredictable, combing two amusing songs, “Goomba Pimpin” and “Kirplunk”, from off his latest project, the Roachy Balboa mixtape. The concept and tone of this quirky video is the brainchild of Gigz, creating the entire video treatment for the first time himself and shooting the video with longtime collaborator, filmmaker Aris Jerome.

“Boombox” is the second single from Tanya Morgan producer/emcee Von Pea’s forthcoming debut solo effort, Pea’s Gotta Have It., a concept project themed around his high school days. While the production value and intelligent lyrics are still present, “Boombox” exudes more of a quiet, controlled energy than previous single “The Yorker.” “This song isn’t a lyrical exercise as much as it’s a vibe,” Pea explains. Producer Aeon sees to it that the track accomplishes Von Pea’s goal.

After last week’s release of “This Ain’t No Lil Kid Rap (Remix)” featuring Redman, Rah Digga continues to preview her much-anticipated sophomore LP, Classic, with “Straight Spittin’ IV.” Producer Nottz worked this and every song on the album and the collaborative power the two artists share is on full display here.

The hip-hop world is abuzz with the promise of a follow-up from one of rap’s most prominent and skilled female emcees, Rah Digga. Following on the heels of her inclusion in BET’s recent documentary My Mic Sounds Nice, Digga delivers a taste of what’s to come with the remix of “This Ain’t No Lil Kid Rap,” the lead single from Classic. Featuring Redman, the pairing is only natural, as the Digga and Redman are good friends and New Jersey natives. Despite the long-running friendship and shared geographic location, this track marks the first time the two have ever appeared on a song together.

Always one to tell it like it is, comic genius Ed Lover strikes again as he wrestles with some of the ridiculous things going on in American pop culture. On his 17th episode of “C’mon Son,” Ed blows off Paris Hilton and dusts Soulja Boy from his shoulder over the latest thing to go up their noses. Ed then puts on his So You Think You Can Dance judge hat on to eloquently critique Glen Davis and Brandon Jennings’s “suspect” Dougie and Gaga dance moves and then sinks his teeth into the online rap-phenomenon 50-Tyson.

Apollo Brown gives fans an intimate look at what goes on in the box when he lays down his highly sought-after beats. He takes the audience through a step-by-step lesson on excellence showing how he puts together a beat starting with the sampling and building all the way up to a polished beat. He starts off with a soulful throwback hook for a sample and blends with a basic but raw drum beats that blend fluidly into another hit for the always-busy producer. After hearing the new beat it is easy to see why the Brown has such a full 2010 on the horizon.

“Let me start by saying I don’t have time for this,” says Niceguys emcee Yves Saint. “What could you say about my work ethic that hasn’t been said about indentured servants? I work all day, I grind all day, I shine because I grind.” Along with DJ Candlestick and producers Christolph & Free, The Niceguys give an exclusive look into the business end of the making of their debut full-length LP, The Show, out September 28th through 265 Pro/The Pi Group.

(August 30, 2010 – Brooklyn, NY) After announcing the closing of their New York and Los Angeles locations, Fat Beats is excited to present a send-off worthy of their hip-hop legacy. A week-long series of in-store performances and music industry panels at both stores will allow the music community to not only learn about the history of Fat Beats and what the future of the music industry holds, but to also celebrate the legacy of one of the strongest music brands in the company of their favorite artists. These week-long in-stores are sure to go down in hip-hop and New York history.