2012 has shown all the makings of a breakout year for Seattle’s Fatal Lucciauno. The Sportn’ Life Records emcee released his collaborative free EP with Jake One, The Message, and followed that with the retail release of his sophomore album, Respect. He’s kept things busy since, with a handful of remixes and shows, and today he’s excited to release the debut visual from Respect, for recent single “Big Bro.”

As with much of Fatal’s material, “Big Bro” serves not only to entertain listeners, but to promote a message as well. The video, directed by Sawyer Purman & Ben Anderson of Altrac Productions, stays true to the song’s original message. “It’s an ode to the women in the hood who aren’t getting pimped off for sexual favors,” says Fatal. “The Lady Lucciauno’s, ones that hold it down like men. There’s no vixens, no ass popping; it’s hood business.”

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