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Choong Family are a collective of professional artists, each with extraordinary talents, and all aiming for one ultimate goal: success. The group consists of Afix (rapper), Scandal (singer/rapper) H.T (singer) and Nutz P (rapper) and collectively the group offers an amazing new sound portrayal of reality. The resonance this group creates fits into all aspects of the new wave of Hip Hop and R&B. Formed out of friendships through the years, the group has evolved into one of the foremost forces in the UK urban scene. This makes the group even more formidable as the REALLY know each other and their respective talents.
The group’s vision to take its sound worldwide and to help define UK urban music as a world respected force, in the vein of Loose Ends and Soul II Soul.! Choong breaks the borders between the various urban genres of hip hop, soul and R&B. The group’s staple is the creation of holistic songs that encompass more that sheer lyrics and sounds.
To quote Afix, the group’s unofficial spokesperson, “We’re bringing our street corners, our life experiences, our social understanding to the forefront. We have a lot of respect for overseas artists, but we have to show our experiences and ourselves. We provide music for all ages, you could be 5 or 95, because everyone lives in a reality.
We bring this diversity and maturity to our music but we bring it without arrogance. One of our creeds, as quoted by RZA is ‘Positive Energy Activates Constant Elevation’.
We’re in it for the long haul. We hope to solidify the British sound as a synonym of quality worldwide. We want everyone to come through the doors, to help create the basis of a lasting industry for urban genres in the UK as well as convert the negative energy on the s! treet into positive energy. After all, we are here to set an example. But this is positivity based on reality, not that fairy tale stuff.”
The Family’s music varies from harsh graphic depictions of the environment they grew in to lighthearted soul sessions, and appeals universally to young and old. Their sound consists of up-tempo Hip Hop and R&B to easy listening feel-good music. Their style of music is a true breath of fresh air.
Individually each member of Choong brings a cultivated sound, that when merged together produces a quality of finesse that is second to none. They are a movement that hopes to put the spotlight back on musical creativity.
WHO ARE CHOONG FAMILY?
Afix (rapper) is deemed the “intellectual”. Always ready to learn as well as teach. He spends many a day pouring through books on his quest to learn more about the industry and about life. In his words, “I’m a human sponge, I soak in everything from my environment.”
Scandal (singer/rapper) is the reluctant sweet boy! of the bunch and is known to sit in a corner, very quietly and write hits within a matter of minutes.
H.T (singer) has a very strong religious tone to his demeanour and vehemently believes that Choong Family are working together “by Divine Appointment”.
Nutz P (rapper) is about the streets. Ready to pick up the microphone and spit a verse at the drop of a hat as well as crack a few jokes along the way.
NEWS
PROMO SINGLE RELEASED
Choong have recently released a promo CD of the Pain Don’t Stop/More Murking single, which has received raved reviews.
DEBUT HIP HOP ALBUM NEARS COMPLETION
The yet to be titled debut hip hop album is in its final stages (estimated completion date: Februar! y 2005) and recording of the sophomore R&B album has already begun.
PAIN DON’T STOP ON SONY COMPILATION CD
Pain Don’t Stop has been included amongst a select list of UK tracks to on Sony BMG’s Street Beatz compilation CD. Release date: 04/02/05.
MORE MURKING ON U CHANNEL MIXTAPE DVD
The More Murking video has been included on U Channel’s Volume 2 mixtape DVD. Release date: February 2005.
CHOONG FEATURED ON B.A.R.S VOLUME II
After tearing it up on Volume I, Choong Family bring more knowledge to the streets on LBTV’s new cut of Black Arts Rule Streets. Release date: February 2005.
CHOONG ON CHANNEL U ShowTime WITH RAS KWAME
While partying with the likes of Keisha White, Nathan and Kano at London’s prestigious Ministry of Sound nightclub, Choong Family had a chat with Radio 1 DJ, Ras Kwame. Check out Channel U over the next few weeks for this exclusive interview.
CHOONG GETS ITS OWN INTERNET RADIO SHOW ON LOVE2RADIO.COM
In line with Choong’s aim to bring its sound to a worldwide audience, it now has its own radio show hosted by Choong’s very own DJ Shegzy on Fridays from 7.30pm to 9pm GMT. Check it out at http://www.love2radio.com.
Download WinAmp to listen to this streamed radio show at http://www.winamp.com.
AUDIO
Listen to streamed audio at:
http://stream.gridlockaz.com/moremurking.ram
http://stream.gridlockaz.com/paindontstop.ram
http://stream.gridlockaz.com/moremurkingremix.ram
Alternatively, listen to downloadable MP3s of the single at:
http://mp3.gridlockaz.com/choong
VIDEO
The More Mur! king (reached no. 5 on U Channel chart) and Pain Don’t Stop (currently no. 9 on U Channel chart) videos have received rave reviews and are currently featured on the following DVDs:
Low Budget TV B.A.R.S DVD (http://www.lowbudgettv.com)
Industry Lockdown DVD
There is also a Choong Family Mix Tape DVD in the making, which should be released in Spring 2005. A video trailer for this DVD can be! viewed at:
http://videos.gridlockaz.com/choong/choong.mp4.
INFORMATION
For more information:
Check out the record label website http://www.gridlockaz.com |
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