“Castle Lager is a brand that is truly South African and needs to be represented by South African music, culture, sports and individuals.” Said Operations Manager Bongani Mbonani. The events are a partnership between Hip Hop Demolition and different sponsors, to give the youth an opportunity to engage with each other and create sustainable business skills in an environment that’s comfortable and without pressure. This an initiative by the youth for the youth, that’s looking into the aspirations of young people and help promote a positive and noble lifestyle among themselves.

The events also allow for other parties interested to be part of the initiative, where they can be provided with opportunities such as being able to interact with a niche market in an non competitive environment. The parties may also be given the opportunity to position their concepts, in relation to hip hop and the youth, to the most influential segment of the youth market and have their trade team have direct interaction with the target market.

The themed events that will begin in May will provide a build up to the Extravaganza event, that will take place on the 3rd of December 2006 at a park situated in the East Rand. Also as part of events, up and coming rappers will be given an opportunity to go up against each other, in a structured way of battles that will give rise to knock-out rounds, ultimately ending with one main contender. 

Hip Hop Demolition aims to provide a day that will not only provide entertainment but as well as workshops that will be conducted on the day where artists and professional speakers will share their knowledge about the entertainment industry, how to become a business manager and also provide motivation training to help tackle issues such as drug addiction. Visit www.amuseafrica.com for more information.

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