Paarl / Cape Town, 3 April 2003 

This is no April fools joke. Only two weeks after KGB’s debut album “The First Born” hit the shelves at Pick ‘n Pay Hypermarkets, Mothermix Distribution clinched a deal with Musica, which will see the “Best Hip Hop Album of the Year” nominated CD in all 136 Musica stores nationwide. 

And again for a price of under R 50, making the album cheaper than any single. 

Thateng Lesunyane, Musica buyer for South African music, explains: “When Alexander Gregori of The Mothermix Group walked into my office and explained his price strategy, I immediately went for it. His sound calculations, based on extensive market research (you do the maths) are supported by real good promotion of his products, which sees KGB’s album playlisted on GHFM, Y FM, Metro FM, Kaya FM, East Coast Radio and a number of community radio stations. I’m very happy to be able to offer our Musica customers this great debut album at an unheard of price of R 49.99.” 

Adds Alexander Gregori, CEO of The Mothermix Group: “It really feels great that our ideas fall on such fertile ground. CD’s are hopelessly overpriced in South Africa and we thank retailers for supporting our quest to bring music to the people at a price they can afford. In the slipstream of KGB’s phenomenal success we are awaiting the debut album of our next act and will 
also release an album by at least one international act this year – all for under R 50. And this will prove that attractive pricing does not only work for South African music.” 

KGB’s debut album “The First Born” is available from selected record stores country wide, including Pick ‘n Pay Hypermarkets and Musica. 

Get more info at www.themothermixgroup.com

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