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Other => Media => Topic started by: Dpleezy on November 18, 2009, 09:28:24 AM

Title: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: Dpleezy on November 18, 2009, 09:28:24 AM
spo0ky / Rattex / Nike IAM1 Collaboration

Anne-Sophie Leens aka spo0ky created this set of images to illustrate the concept of Rattex's track, AirMaxin' which was made for the Nike IAM1 campaign. The track is about Rattex's desire to succeed, despite the limiting expectations some township people try to force upon him.

Rattex uses his new Nikes as a metaphor for 'making it' - they are a symbol of success, but also represent the daily hustle to survive and escape the forces that are trying to hold him back.

'Movement' is an essential part of any journey. Anne-Sophie's images show Rattex in series of dynamic situations which are distilled metaphors for overcoming the negative aspects of his environment that are trying to hold him back - there are always obstacles in his path, but by making the right choices with constant purpose, he stay on the right path.

(http://farm3.static.flickr.com/2664/4113719013_d18e750dec.jpg)

(http://farm3.static.flickr.com/2653/4113719305_2e6ed525f2.jpg)

(http://farm3.static.flickr.com/2675/4113719729_c25d21006e.jpg)

(http://farm3.static.flickr.com/2738/4113720207_da72828b1f.jpg)

(http://farm3.static.flickr.com/2764/4114490050_8861dde0f1.jpg)

(http://farm3.static.flickr.com/2761/4114490708_817a9b4f00.jpg)

(http://farm3.static.flickr.com/2688/4113721489_bbd3236ca9.jpg)

(http://farm3.static.flickr.com/2724/4114491158_d36408627c.jpg)

spo0ky for NIKE IAM1 on Nikesportwear.com (http://www.nike.com/nikeos/p/sportswear/en_GB/view_post?country=ZA&lang_locale=en_GB&blog=en_ZA&post=en_ZA/2009/10/22/spirit-level-spooky)

Rattex for NIKE IAM1 on Nikesportwear.com (http://www.nike.com/nikeos/p/sportswear/en_GB/view_post?country=ZA&lang_locale=en_GB&blog=en_ZA&post=en_ZA/2009/10/22/wordsmith)

spo0ky IAM1 interview on Mahala (http://www.mahala.co.za/culture/ghost-in-the-machine/)

Download Airmaxin' by Rattex (MP3) (http://LINK REMOVED/?dodokommjjy)
Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: Myth on November 18, 2009, 09:38:53 AM
Honestly u guys are unstoppable..damn..

Dope dope! Bigups
Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: MOFF G on November 18, 2009, 04:18:36 PM
dope dope dope!!

pioneer unit on the rise... i think it is about time ya'll claim ya stature in the indie industry.

Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: Dpleezy on November 18, 2009, 04:22:43 PM
thanks guys
Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: the panic! on November 18, 2009, 04:27:04 PM
truly, a conglomerate in the making. props.
Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: Killa Merc on November 18, 2009, 08:40:11 PM
This is super nice. respect.
Title: Re: spo0ky / Rattex / Nike IAM1 Collaboration
Post by: TATEguru v.2K9 on November 18, 2009, 09:43:51 PM
Nice pics. Spo0ky is at the top of her art game.
Is she officially P Unit? I don't see her rocking that P Unit shield... 8)