Remember a record company is about making money
You couldn't of said it better...
That's the aspect most peeps forget, look at it this way, I couldn't give ten shit logs if Morale is wearing/driving/f***ing... whatever he's rapping about, he could suck major a** in the lyrical department but 'Commercial Hip Hop' will always attract an audience/fanbase quicker than 'Real Hip Hop' and this is always what Record labels look for, the fastest way to make shitloads off of music...
However, you could still sign heads like Konfab, Sharpa etc, and have some of their tracks have a commercial feel to it, their's might even overpower a commercial artists due to their sick lyrics (you'll never know) and you could still have 'Real Hip Hop' on their albums aswell...
Good examples of this would be 50 Cent (talking the normal bitches, money, cars, ho's, gangsta shit) on one side and Nas (one mic, cons. hip hop) on the other...
Same as having Morale on one side and Konfab on the other...
At the end of the day it's how much fans you attracting, how much units you sold and how much money you bringing to whatever label it is...
And that my friends IS the music 'INDUSTRY' :twisted: