No, I agree with Mizi. The pond is too small at the moment to warrant that kind of competetiveness. It would be better to set a minimum standard first.
very good editorial king. and i agree with you to a certain extent cos i know what artists go through, not cos i manage some but also have been on the other side of the fence to experience the trials of puttign together a gig.
i think if this becomes the industry standard, we also need to be clear with the fact that, the lil ciphers, lil sessions we might as well kiss them goodbye. and unfortunately this has been the gra**roots platform that has allowed HH to exist in the streets with minimal input from the corporates. so if you are gonna look at how much ive collected at the door and then demand to be paid this industry standard, i aint never doing a gig without a sponsor.
lets break it down just a lil:
i use a venue that can accommodate 300 people and charge R20 at the door = R6000 revenue generated
* i could choose to charge R50 but that means the attendance might be halfed (u know how Heads is when the price is like dat, LOL)
the venue costs me R3500
the fliers cost me R1500
the sms invites cost me R500
turntables and a CDJ cost me R800 after breaking ma back negotiating
profit made: -R300
AHHHHHHHHH but the venue was mad packed and Hype mag happens to have been there, to write about it on its scenes pages, so the cats did not only get to be on the flier but they went onto be reviewed on a national platform and hence more exposure in that sense.
an a**istant producer for headrush/shiznizz and all these other hh TV shows use HYPE as a research tool checking whats hot and whats not. Hype mag also will probably be more interested in profiling an artist after they've seen them tear a show apart, and or it would be easier for these artists who were on the lil cypher to be on HYPE sessions because something was written about them somewhere in the gig review.
local and community radio stations also use Hype mag as a research tool to hunt for whoever hype says is hot for interviews etc....
those are just some of the minor benefits that i feel the sessions do offer to emerging artists. they may not be enough but they are very critical seed planting platforms for future developments in these emerging artist's careers.
