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spo0ky / Rattex / Nike IAM1 Collaboration

Dpleezy

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spo0ky / Rattex / Nike IAM1 Collaboration

Anne-Sophie Leens aka spo0ky created this set of images to illustrate the concept of Rattex's track, AirMaxin' which was made for the Nike IAM1 campaign. The track is about Rattex's desire to succeed, despite the limiting expectations some township people try to force upon him.

Rattex uses his new Nikes as a metaphor for 'making it' - they are a symbol of success, but also represent the daily hustle to survive and escape the forces that are trying to hold him back.

'Movement' is an essential part of any journey. Anne-Sophie's images show Rattex in series of dynamic situations which are distilled metaphors for overcoming the negative aspects of his environment that are trying to hold him back - there are always obstacles in his path, but by making the right choices with constant purpose, he stay on the right path.

















spo0ky for NIKE IAM1 on Nikesportwear.com

Rattex for NIKE IAM1 on Nikesportwear.com

spo0ky IAM1 interview on Mahala

Download Airmaxin' by Rattex (MP3)
« Last Edit: November 18, 2009, 09:29:53 AM by Dpleezy »


Myth

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Honestly u guys are unstoppable..damn..

Dope dope! Bigups
its possible to take the art of making music seriously without taking yourself seriously

www.myspace.com/mythbeats101


MOFF G

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dope dope dope!!

pioneer unit on the rise... i think it is about time ya'll claim ya stature in the indie industry.

the greatest rides u'd ever experince is upon the DEATH STAR....


Dpleezy

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the panic!

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Nice pics. Spo0ky is at the top of her art game.
Is she officially P Unit? I don't see her rocking that P Unit shield... 8)