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Fire on the Mountain...


A row is brewing over whether or not the City of Cape Town is entitled to offer advertisers space for illuminated branding on Table Mountain for the Fifa World Cup next year.

According to documents detailing opportunities to Fifa sponsors for next year's tournament, for just R150 000 a month the World Heritage Site is a "confirmed and available" advertising site. The City of Cape Town is obliged to offer Fifa's sponsors first right of refusal "on all public advertising media".

The documents suggest SA National Parks, which manages the mountain, had agreed to its use for advertising.

But SANParks has denied there was any agreement and has refused to allow branding on the mountain.

Read more here...



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