Well, as any member of any super secret society will tell you, the first thing you want to do when gaining membership is take any and all emblems and insignia a**ociated with said society and plaster them all over any marketing/promotional material, logos, videos, etc.
It's also important to make as many songs and music videos as possible, hiding the fact that you're in the secret society, by mentioning them and using their symbols freely.
That's how secret societies operate.
SMFH...