Given, but check the articale again and notice I said SA is shedding it's traditional not cultural tendencies, I fully agree that as Africans we need to embrace our African values and cultural heritage but doing so without adapting them to the world in which we live today is not just backward but impossible.
'Eurocentricity' or 'westernization' is an unstoppable process attributed to economic growth because the capitalit instuttion you deal with ARE FROM EUROPE AND THE WEST IN GENERAL. Media, clothing, food every single object of any market value will have with it a attached a western cultural attribute because of the simple fact that they RUN SHIT.
Where we come from and what we should remember is the task of individual African governments and their cultural heritage departements as much as it is a indvidual (personal) task, what we must realize is that most other cultures have a much better DOCUMENTED and WRITTEN rather than ORAL history such as we have in Africa.
Artists incorporate african ethnic features, all good and well but I tell you that the problem of African youth embracing american or western culture rather than their own will only dissapear when Africa gets its shit 2gether and African youth have African astronauts and scientists, and big company CEO's to look up to instead of only revolutionaries, sportsmen/women and musicians.
In that same breadth it is understandable that countries with lesser economic developement resent some of SA's aspects of society and see it as un-african rather than humans expressing emotion or business accumen.
South African who have trouble grasping why there is hostility towards them should never forget that through all of SA tromendous achievemnets in the past 10 and contributions it has made, lumping the rest of Africa together as I have seen people doing on this post and off it, and thinking a central administartion point for all of Africas problems is feasible is a grave mistake.
Yes, SA does have the most favorable economic and possibly (only possibly) political enviroment but it still is SOUTH africa, and there the west african the east africans, the hebrews and the Arabs to think of. Lest we forget our own continents diversity, we are all in this together because of the label the west has given us. Let's not make the same mistake when it comes to governing ourselves.