Congrats Mr C.Nice one with that feature.I am yet to see the new HYPE.I gotta say I am perplexed by what seems to be the content of the new HYPE mag.Why so much US influence?I wonder too bout the whole TVT hook up.I think Rhyme 'n Reason are also linked with the HYPE peeps somehow cause T-bo cant get enuff of praising the TVT team.I must admit, Pitbull can rock it and I luv that 305 anthem.Its really one to get u amped.He flips its nice on there.
But that aside, I dont think many US mags would dedicate a bunch of pages to a label and its roster though, or for that matter, any international artist from any country.But then again, I am sure TVT paid a good few Rands for that so thats fine then.As for the whole HYPE argument, we dont really know what their structure is like and who they need to answer to.Its a commercial mag so anything commercially available wants to make money.And how do u do that?U put popular ppl in ur mag and u make ur money back.But I think it would be gr8 to hear some answers and the views from the HYPE mag team though.Someone can get Fungz here, then that'd be cool.But fact is, they have their own agenda and their mandate is their mandate........we can simply voice but ultimately u either buy it or leave it alone.I think they work on the premise that if so-called heads wont by the mag, its not a loss cause the other commercial hip hop and R&B luving flock will by into it, as u get a free cd containing some of the hottest international artists that get churned on radio all the time.So ya, such is how it goes.Maybe HYPE can do a split issue, that can be called the Regular and the Chopped 'n Screwed version.The Reg would contain the more gritty content and less flash, whereas the C'n S version would be all glitter suits and bling.Now thats a hot concept.Not cheap, I might add, but what could be done is that the Reg version could be printed in limited supply, as u'd know less ppl would be geared for that one, and the general public would cop the C'n S version.What thinketh u peeps?
As for B-souljah, like ur suggestion.Just thinking, though u know the connects to put out a publication u gotta be able to a**ure them, and they gotta know for themselves, that the mag will sell and it wont just be a bad cash investment.Maybe u could look at it as a bi-monthly as well, but every alternate month to HYPE's so that u dont get any conflict.Also, look at having it containing less pages, initially, and just focusing on the core aspects u wanna bring across for those 2 months.It could be smaller than A4, possibly A5 to start off with, all depends on costs.Also, it could be distributed along with another mag, in so doing, the other "mother" mag would then benefit from the sales too.Thats a worthwhile concept.But u also gotta contend with the powers that be that may not vibe at all with the idea.But worth a look into.........what do the others think?
