The magnificently talented Kenny Muhammad aka ‘The Human Orchestra’ brings a classic sound to a new awards show! VH1 Hip Hop Honors, which airs on October 12th, is being advertised regularly with several teaser spots, two of which feature the futuristic beatbox stylings of Kenny Muhammad. .The other spots feature Michael Viner’s Incredible Bongo Band’s cover of “Apache” and the Jimmy Castor Bunch singing “It’s Just Begun”.

The two commercials done by Kenny Muhammad are entitled “Cardboard Box” and “Spray Can”. VH1 mastermind Rob Grobengieser, who directed the spots, expresses his excitement on Kenny’s work, a collaborative campaign developed by a group of VH1 designers, producers and directors. “Since this is the first wave of promotion for the awards show, the promotions needed to pack a big punch and capture a lot of attention,” Rob explains. “The idea was to show everyday objects and illustrate how, in the hands of Hip Hop pioneers, they became tools that changed the face of pop culture.” 

Rob describes Kenny Muhammad’s spots as “simple and powerful”. The creative process for the promotion started in true Hip Hop form. “I got Kenny into an audio studio and record approximately a half hour of him freestyling,” explains Rob. “Then, with the help of Doug Difranco, my audio engineer and member of the Hip Hop Master Mix pioneer/cut chemists ‘Double Dee and Steinski’, we cut Kenny’s beats into beautiful thirty second spots.”

Kenny Muhammad’s spots will be airing regularly on VH1 through October 12th.

About the VH1 Hip Hop Honors Awards:
In celebration of the 30-year history of Hip Hop, the first annual VH1 Hip Hop Honors will be presented in New York City on October 3, 2004. The show will be taped at the Hammerstein Ballroom in New York, and broadcast on VH1 on October 12th. Among those honored will be: DJ Kool Herc, DJ Hollywood, KRS-One, Public Enemy, the Rock Steady Crew, Run DMC, Sugar Hill Gang, Tupac Shakur, and The Graffiti Movement. The music of each of the honorees will be recognized through performances by classic artists in collaboration with today’s hottest performers. The show will feature performances by The Beastie Boys, Nas, Public Enemy, Sugar Hill Gang and Chic.
For more information on the VH1 Hip Hop Honors Awards, go to:

http://www.vh1.com/shows/events/hip_hop_honors/2004

Kenny Muhammad – The Human Orchestra
Welcome to the world of the Human Orchestra a.k.a. Kenny Muhammad! This wizard of sound possesses an astounding ingenuity that enables him to construct an unlimited array of musical composition – all without the use of what the average listener would consider to be “instruments”. 

Kenny has put an entirely new twist on the art that some of us would immediately call the “human beat box”. He defines the human body as the first instrument. Through an awesome manipulation of his own body, Kenny summons Afro Cuban, Jazz, Rock, Reggae, Salsa, House, Techno, Jungle, Drum & Bass, Trance, and Hip Hop rhythms from the depths of his soul to create amazing music. 

Even after a near death experience in which his left lung was punctured in a car accident, Kenny was still blessed to be able to continue to master his craft on a much higher level. Constantly on a rigorous performance schedule, The Human Orchestra has performed across Africa, Japan, Europe, and throughout the United States. He has developed a worldwide fan base, captivating thousands as he shared the stage with Public Enemy, Regina Bell, The Gap Band, Will Downing, Patti Labelle, Maxwell, Angie Stone, Jermaine Jackson, Stevie Wonder, Vernon Reid, and Take 6, just to name a few.

In addition to his work with Hip Hop, R&B, and Jazz artists, Kenny’s repertoire includes incredible performances with The New York Symphony Orchestra at Manhattan Center (conducted by David Eaton), and The King Sey Jung Hall in Seoul Korea with violinist Eugene Park (Sony). He has appeared on CBS This Morning, Good Day New York at Carnegie Hall, and was a three-time consecutive winner on Showtime At The Apollo. Variety Magazine touted Kenny as “the James Brown version of Bobby McFerrin”.

The Human Orchestra has also been seen and heard in several nationwide television and radio commercials, all of which he wrote and created. Advertising endorsements include Gatorade, as well as a Burger King spot that was nominated for a Cleo award.

When you get the opportunity, take a melodious ride of sight, sound, and imagination with Kenny Muhammad The Human Orchestra.

ADDITIONAL INFORMATION ON VH1’S CELEBRATION OF HIP HOP VH1 REMIXES THE HISTORY OF HIP HOP 

VH1 Presents And You Don’t Stop: 30 Years of Hip Hop, A Five-Part Documentary Series Premiering Monday, October 4 at 10PM*

Executive Produced by Russell Simmons in Conjunction with Perry Films

From its humble beginnings in the South Bronx to the global, cultural and economic powerhouse it has become, hip hop has reshaped the world. VH1 documents this cultural explosion in a five-part series And You Don’t Stop: 30 Years of Hip Hop, premiering on Monday October 4 at 10PM*.

With never-before-seen footage, the documentary traces the history of this art form from “back in the day” to the meteoric rise and success of Russell Simmons’ Def Jam label, to the gangsta rap wars, how hip hop and Eminem conquered America. The five-part documentary concludes with the new moguls who have come to define “bling bling.” 

And You Don’t Stop: 30 Years of Hip Hop features exclusive new interviews with such figures as Ice-T, OutKast, Eminem, Snoop Dogg, Rick Rubin, Chuck D, the Reverend Run, Fab 5 Freddie, Debbie Harry, DMC, the Beastie Boys, Nas, Sylvia Robinson, Jimmy Iovine, Lyor Cohen, the Neptunes, the Roots, Mary J. Blige, and MC Lyte as well as esteemed hip hop era authors Nelson George, Cheo Coker, and Danyel Smith. Rounding out the narration are historic interviews from Kool Herc, Afrika Bambaataa, Grandmaster Flash, KRS-One, and Ice Cube.

*all times ET/PT
For info on the documentary, contact: Tresa Sanders/Tremedia info@tre-media.net

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