wow,,, this issue of hype is like a gigantic advert for (US label) TVT Records. Not only do their artists occupy the front cover and take up 5 tracks on the CD, but there are at least 12 pages dedicated to them. slight overkill perhaps for a SA hip hop mag?
do we really need another medium for promoting Lil Jon and Snoop?
according to what i've heard, hype is tryna get circulation in the states ,Fungayi is working on a deal with this TVT record label to help him get a foot in the US market...on a kinda you scratch my back I scratch yours ....So he helps to promote them here, and they promote him there...
when I heard about this,the mag wasn't out yet and i haven't seen it,so i think its true even if the facts are a bit sketchy.part of the motivation is that the artists on the compilation will benefit from international exposure.
There's a group on the latest hype compilation called 3rd world riders...they are so whack but they are on there because someone in Fungayi's office promotes them...
the whole hype thing...its just too hyped up ... :?
I shouldn't care anyway coz its really non of my biz and
btw if anyone quotes me on this...i will deny deny deny.... :lol: