SO many unsigned emcees that are worth signing. So many more that would not sell, but dope nonetheless.
The question that we should ask ourselves if we agree that this is about people who can sell is "WHAT TYPE OF HIP HOP / STYLE SELLS INSOUTH AFRICA? It's obvious that people who sell sing mostly in vernac. Proverb, Zubz, etc struggle to sell. On the other hand Pitch Black, Skwatta Kamp, AMU, Slikour, Pro Kid, My Man, Selwyn, HHP, Tuks, Hidden Force etc mostly rhyme in vernac and get far more airplay, bookings, publicity than cats who rhyme in English.
Cats that have a crossover appeal like Pro Kid, Skwatta are also likely to do well. Heads & the ma**es can dig such cats. They are likely to get airplay from Metro, to Y, Ukhozi, Mhlobo Wenene, Lesedi, community radio stations, etc. Same cant be said of ill emcees like Sharpa, Tumi,etc.
Tumi attracts more fans in Canda than over here, yet he (alongside Ben Sharpa, Konfab, TOP,etc) is amognst the best emcees in the country. Sharpa should follow suit. He's more likely to do well elsewhere. In SA he can have a small following that can only grow as the genre grows and more people are into that style.
Unsigned Emcees that can get that can attract a crossover market / sell
TOP
(his vernac rap is just as ill as his English) everyone knows he can take anyone out on battles. Ill punchlines, wordpla etc. A good producer would make him sound accessible to more people. he obviously has a playful side to him, you can hear it even in his "deep" tracks.
2. HOODLUM (no longer with hidden force)
Good on the MIC & as a producer. He has produced many bangers for others (hiiden Force, Pro Kid, etc). He also seems a conscious & level-headed dude & has a business-like spirit)
He would make money for you -either as a producer or emcee. both.
& where is Conscious
3. Paragon from Tembisa
has that kasi / gangstar flow & "I dont give a damm" attidute that is also possesed by Pro Kid. Would appeal to Kasi people. Can hold it down on the mIc in vernac & english. Cats who know him say he is a hustler. Dude has been to jail & has sold hundreds of copies of his album "triple P". Taht makes him a certified hustla.
WIll think of more.
Big up to hype for the feauture though. The more people get signed and do well, the better. Recording companies have to take us seriously.