Music Industry Research

Sunshine · **on:** January 22, 2007, 11:42:41 AM

Hi

Some up to date research on the music industry. I think its Open Access.

Scheckter, Jonathan (2006) A holistic approach to consumption analysis in the popular music market. Masters thesis, Rhodes University.

Link http://eprints.ru.ac.za/216/01/scheckter-thesis.pdf

It has some interesting insight to the SA music industry. I can't cut and paste coz i'll be infringing copyright but its got interviews with people from Gallo, 5Fm - etc etc all of it.

Their experience and views on what makes and breaks the whole industry.
If you cannot view it, just let me know.
Its long but it gives a global overview, with a separate SA section.

BHLAKHROZE · **Reply #1 on:** January 22, 2007, 04:10:10 PM

thank you.

Sunshine · **Reply #2 on:** January 22, 2007, 04:15:12 PM

i hope this means that you can access it.

i think it shows one thing - the barriers to entry are high high high!

but it also showed that consumers are complicated

BHLAKHROZE · **Reply #3 on:** January 22, 2007, 04:21:25 PM

yes. i can see it. will definetly take some time to read. YOU KNOW THIS 8O. it is rather serious and all. but ill read it and get back to you.

good looks though :wink:

Dpleezy · **Reply #4 on:** January 22, 2007, 04:37:15 PM

thanks sunshine,,, i downloaded it. it definitely looks interesting, if a little long and heavy.