The love for the art has kept me afloat and consistent in the game. I’m your favorite rapper or your most hated rapper. That fact remains I ‘m a force to reckon with and I’m very optimistic about SA hip hop. My journey has taught me many things that will be pa**ed down to aesthetic young lions so long as my record label Neo Shanty exists.
My success is just a spark in the sun. We need more then just an individual effort to illuminate the industry. Never before has opportunity knocked so hard. Which music genre has its own tv show especially dedicated to its specific genre? Which music genre has its own radio show slot and Dj’s particularly there to serve as amba**adors of this art. Which music genre has internet sites and clothing stores living off the culture? Its not house music or kwaito, SA hip hop has the best infrastructure to take over the whole of Africa. With such an abundance of media channels and 1st world corporate power SA rappers are yet to reap these fruitful opportunities.
We need to go back to the basics. SA hip hop has to be molded into music for the ma**es beyond SA boarders. We need hit records, we need to be relevant and speak to the ma**es. We need to be in touch with our environment and involve social ills and depth into the music. Urban culture needs to be portrayed and sold to the rest of the world.
Don’t get it twisted, when I say the ma**es I mean every man, women and child. Whether coloured, foreign , Indian, black, Chinese or white, mother, daughter, father or son. We need to speak and tap into ma** markets. Its bigger then hip hop dawg. Its bigger then South Africa.
I celebrate my birthday to day and I mark this day as the day I vowel to reap the offerings that SA hosts. I celebrate my birthday to celebrate the life God gave me to make change in my environment. My next birthday I will review my state in the game and I will look to see if my birth has enlightened and captured the ma**es.
Its Your boy Mac’laren Mo
