blakrok, i agree to a certain extent...
however, it is not a 'perception' that so-called 'real' hip hop doesn't sell in SA, it's a fact.
there are many reasons for this fact:
- south africa has an immature music market with very little room for niche music (like 'real' hip hop)
- independent labels don't have the marketing power or control of the media to help establish new artists
- distributors won't push material from independent labels because they've had their fingers burnt too many times (and it's much easier for them to sell mid-tempo house compilations)
- radio won't play anything 'challenging' because it doesn't fit their commercial format
- independent labels can't afford to take their artists on tour
- south africans don't see themselves reflected in highly americanised local hip hop
you can't have it both ways - you can't be underground, alternative or revolutionary and hope the establishment will support you.
in countries with more mature markets, specialist niches are supported by independent media, specialist music shows on tv and radio, clubs, magazines and festivals. we have very little of this in SA.
you have two choices - appeal to the mainstream or do your own thing and create your own niche. the latter takes money, marketing skills and most importantly, time. If you really believe in your product and you have the determination to break a new market, you have a good chance of succeeding. If you are naive and believe that just because you're good people should buy your CD, then you're in for disappointment and disillusionment.