Mo from Yfm called me yesterday and had Fungayi on the other line. They wanted us to speak on the fact that we both had Jozi on our covers.
Now, firstly, I said that Jozi deserves all the publicity they can get and Im proud of them. Obviously we came out a month before Ymag so its clear who the biter is.
I also stated that the cover issue was the least of my concerns. This issue of Y is a carbon copy of this issue's HYPE and incorporates elements of past issues too. The most obvious is the fashion shoot which is the same concept, execution and content we had in ur Oct/Nov issue.We had Clinch And Rep Dancing in our fashion shoot, Ymag has Clinch and Rep dancing in their fashion shoot.
They bit our Word OnThe Street section and still have predominently hip hop content. We had T.I in Feb, Ymag had T.I in March. We had JR in Feb, Y had JR in march. We had Wu Tang in Feb, Y had Wu Tang in March. Difference is we had a RZA interview and they just wrote.
I proceeded to state that YMAG NEEDS HYPE. WE ARE THE LEADERS AND THE REST ARE FOLLOWERS!!! Its like the Ymag staff read HYPE all day and it shows. All day... they read HYPE. We are the most influencial youth publication. So much that we influence other youth publications.
Real talk
