Hot on the hip hop circuit is Jay Z’s, Prelude to Blueprint 3. On this appetiser is a track called D.O.A (Death of Autotune) where Jay Z calls for the death of the excessively used audio software program Auto-Tune.
However it seems that no one has heeded the hip hop veteran’s call.
Antares Audio Technologies, the company that created Auto-Tune, revealed to the New York Times that sales of Auto-Tune have in fact increased since the release of Jay Z’s “D.O.A.”.
Originally created to correct a singer’s pitch, Auto-Tune was made popular by singers like Cher (Love after love), Sonique( Feels so good), and locally Brenda Fa**ie (Yizo Yizo). The program attracted the attention of hip hop and R&B producers and has become a regular feature in the arsenal of artists such as Lil Wayne, Kanye, and T-Pain.
Although Jigga has urged artists to halt the fad, it seems that the artists who have benefited from Auto-tune are more than reluctant to put it away just yet.
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