i like this (when GZA is talking about lyrics):
"Yeah, there is always more than 1 meaning. You have to look deep. They should be thought provoking. You shouldn’t make lyrics so complex that you need a thesaurus to understand them. They should be clear and intelligent. What one MC can say in 16 bars, I can say in four or six. I may only have 20 rhymes in my arsenal versus someone with 200, but he can’t handle them. Sometimes, less is more. Knowledge is key. Through that, we look, listen and observe. What we don’t say, can actually mean a lot more than if we were to speak. That is the key to good writing."
I was at the CD Wherehouse Promo thing on saturday. Ben Sharpa killed it (especially on the Sibot beat which is hotness) because I could hear every word he said. He connected with the audience with clear, simple (but not simplistic) lyrics - reminded me of KRS1.