Aight, fair enough. But don´t get me wrong. The big wigs at the top are not youngsters fine. But they are not concerned with the day to day runnings of who the company affiliates themselves with, or hires to oversee marketing. Nah, they´re concer is whther the company is reaching a certain level of sales or not. Regardless of whether country music is selling more than the pop that is selling more than rap. Catch my drift? But you can´t have a 50something of any race(race ain´t my issue here-I´m talking age and mindframe that goes with it.) trying to tell Cashless won´t be hot because they don´t have the (stereotypical) "home language lingo". Look at them now, coz someone young and in contact with what´s happening on the ground knew that there was enough support out there to put them where we are.
That´s an example I´m using to show that the oldies in charge have steroetypes of what sells in africa dictated by overseas bosses e.g. those african videos with someone singing about something and their in the derest then in water then floating on a green screen. Wack ish like that that has no rlevance to the song. See what I mean. DId you know that a US artist selling 50 000 in a forieng country, would get a bigger maekrting budget than a local artist from that smae country selling more and affliliated with the local branch of that smae company.