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1
Media / HYPE AUG/SEP ISSUE - OUT NOW
« on: July 24, 2008, 04:20:48 PM »

HIP HOP INDUSTRY STANDARD

Hip hop is the single most powerful musical genre and has been proven to be the world's single most effective method to communicate to the youth. Just look around you. Hip hop is being used to sell you everything from burgers and chips to beer and cars. Everything from sneakers and cologne to watches and banking products. Sometimes we don't realise the power we have as a hip hop community. We don't realise that we are actually a key element of the world's economy.

Since everybody else has realised the power we have, why is it that we fail to see this power? Why do we still get exploited? Why do we still get the smallest share of this multi-billion industry? How can we be broke when millions are being made from burgers sold in our name? To be honest, I don't know. What I do know is that we can do something about it. If we all follow these basic rules, we will all come out with a decent piece of the pie.

I'm sure a lot of you are familiar with this scenario... A promoter calls you up and tries to book you for a gig. He tells you there is no budget and that you will be doing the show for the exposure. If this ever happens to you again, give that promoter the finger, and tell em its from me. The reason you have been approached is because the promoter felt that you would add value to the event. You should be paid for that value. If the gig is making money at the door, you own a piece of that money. If you are being denied this, don't be shook to walk away.

An emerging MC should be charging anything between R 500 and R 1 500 for a gig. Established cats should be at the R 5k mark and major artists between R 10 000 and R 25 000 per show. Dance crews are becoming increasingly popular. Start-outs should be charging a minimum of R 1500 and established crews should not appear for anything less than R 7000. Our top 3 crews should be appearing for R 15 000 and up. On the beats side of things... If an unsigned MC needs beats, start negotiating at a grand per beat. At least R 4 000 for indy labels and no less than R 10 000 for major labels. If you currently have a hit single, push your value up to R 15 000 and up based on the strength of that single. If you are approached to produce for an advert, send a quote for no less than R 40 000. Trust me, that burger company has that in their budget. If they try squeeze you too much, decline the offer. In fact, if any of the above mentioned conditions are not met, refuse to render your services. If you refuse it, they might try the next individual. If that individual refuses to be paid less, the person asking for your service will realise that an industry standard has been created.

 If anybody breaks the industry standard, this creates a crack in the hip hop economy. It is through this crack that exploitation streams through. If we don't close this crack today, it will become too big to manage. If one established dance crew agrees to another R 200 pay day, the whole system will collapse. If we all stand together and work according to an official hip hop industry standard, we will all get paid what we need to get paid. If you need any help working out your value in the game, don't be shook to give me a call.

Remember!! Vote Smart

Mizi
Editor
mizi@hypemagazine.co.za
082-MIZI-FOR-PRESIDENT

3
Media / SA DJ ON Allhiphop.com front page
« on: April 18, 2008, 10:36:40 AM »



http://allhiphop.com/stories/djsproducers/archive/2008/04/17/19673185.aspx



By DJ Ol' Skool K
DJ Naves has been rockin' the South African airwaves with his Hip-Hop show since 2005. His show is the biggest of it's kind in the country and some argue that it's the biggest Hip-Hop show in Africa, period.

Naves, a 23 year old from Johannesburg, South Africa, started deejaying at age 18 and has been deejaying and promoting Hip-Hop parties that have drawn ma** attendees. Naves, a student majoring in international marketing and management, is dedicated to bridging the gap between South Africa's Hip-Hop scene and the scene here in the United States. He takes pride in being capable of exposing new music to listeners who would not have the opportunity to hear it otherwise.

DJ Naves was initially exposed to the culture through friends and Hip-Hop fans on the streets of South Africa and hasn't looked back since. As an attendee of the 2008 St. Louis DJ Retreat and Convention, we were able to meet Naves personally and "chop it up" to get his take on Africa's Hip-Hop scene, the Keith Murray situation as well as some of the up and coming South African Hip-Hop artists and DJs...

AllHipHop.com: Well first of all, welcome to America, looks like you're enjoying yourself. Tell us a little about the Hip-Hop scene over in South Africa.

DJ Naves: The Hip-Hop scene in South Africa is an emerging market with huge potential for growth. More independent companies are coming up and they're not relying on the majors anymore.

AllHipHop.com: Yeah that seems like the way to go right now. A lot of artists here in the U.S. are going the independent route as well. Now let's go right in! The whole situation with Keith Murray being robbed and having his laptop stolen out of a studio over there, do you know anything about that situation?

DJ Naves: Yeah I do. Keith Murray was actually on my radio show on that Saturday and that whole week they were recording new material, so I think what happened was somebody knew where they were recording and it was kind of like a set-up. He was recording with an independent label and I think some guys, possibly from another label, came in to try to destabilize the project that he was working on.

AllHipHop.com: Yeah because we heard a lot of drama about him losing his music catalogue of 15 years of music that was on that laptop and...

DJ Naves: Guys walked into the studio with guns! One of the producers that was in the session is highly famous in our country and they told him while they were robbing him, "Keep making that good music!" (laughs) Can you imagine guys robbing you and then at the same time they're like, "Yo, keep doing good music!"

AllHipHop.com: (laughs) That's kinda crazy! Okay moving right along and away from the drama, tell us what you have going on in South Africa right now.

DJ Naves: Right now I'm working on an urban radio station with about five million listeners, the catch with my station is that it has an older audience but when it comes to my show, we draw listeners from 16 to 34 years of age but the station's main target market is 26 to 34. We're getting a younger crowd and it's an emerging market, it's a new demographic, young black people with money, they call them "Black Diamonds". On my show, because of Hip-Hop, the old school songs relate to the older people and the new stuff I play relates to the younger people, so that's the common ground with my show.

AllHipHop.com: Are there any up and coming artists or DJs from South Africa that we need to be looking out for?

DJ Naves: Yeah there's a group called Jozi and one of the members is named Les, he's actually from here in the 'States', he relocated to Africa when he was about 16. We have about nine different languages in South Africa and he's learned about two or three and he's managed to mix the rap coming out of the 'States' with what we're doing locally in South Africa and it sounds beautiful, so I think Jozi is a group to watch out for. There's a group that actually put Hip-Hop on the map in South Africa named Skwatta Kamp, they've got something going on with Ludacris, they're also ones to look for. We've got this guy who's a legend in Hip-Hop named Amunition, he's making beats now and is about to release his last album and from there he just wants to make beats all day, everyday and keep feeding the ma**es, so it's looking good for South Africa right now. Some other DJs to look out for are DJ Naked and DJ C-Live and another artist to be on the look out for is Slikour, he's really making things happen right now!

AllHipHop.com: Do you have any projects that you're working on like mixtapes or albums to showcase some of these South African artists on a global level?

DJ Naves: I'm in the process of doing something like that right now. I actually just got about 15 tracks and we're just finishing the mixing and mastering for that project. I'm putting together a mixtape which is going to be released in South Africa and I'm going to put it up on the internet so people around the world will be able to download it and get it from there as well. I'm just trying to bridge the gap between South Africa the 'States' and everywhere else. I think the more we share the music the more we get better ideas about what we can do to make things better for Hip-Hop.

AllHipHop.com: Exactly! Are you involved with any charities or foundations over there that you want to speak on?

DJ Naves: What we do is throw events in the name of charities and all of the proceeds from the show go to that foundation. It's not just one, there's a couple of them that we look at and the one that is in serious need is the one that we work with for that month and then the following month, we'll work with another foundation.

AllHipHop.com: Sounds good, appreciate you taking the time to holler at us, we're definitely interested in anything that you have going on from the Motherland, Africa, but especially South Africa due to all of the situations that have transpired there over the years...

DJ Naves: Thanks for the love man! AllHipHop.com gives me a lot of content for my show, I'm on your website like almost everyday checking out what's going on in the 'States' because I gotta bridge the gap!

AllHipHop.com: No doubt!

4
Media / HYPE COVER SESSIONS - (Dot3 Events)
« on: April 04, 2008, 06:02:31 PM »


Event Info
Name:   DOT 3 HYPE COVER SESSION VOLUME 2
Tagline:   THE SECOND COMING
Host:   DOT3 parties
Type:   Party - Club Party
Time and Place
Start Time:   Friday, April 18, 2008 at 9:00pm
End Time:   Saturday, April 19, 2008 at 4:00am
Location:   Catwalk, Fourways Mall
Street:   William Nicol
City/Town:   Johannesburg, South Africa

As you may know, HYPE has started hosting cover parties in order to further celebrate the artists appearing on our cover. This gives them an opportunity to showcase thier new music to the HYPE reader and gives our readers a chance to see the cover star on stage. Last month we had Jozi live on stage since they were on our cover, now we have HHP live on stage. The event will be hosted by Spaceman.

The Jozi Cover party was bananas!!! The venue was packed! 60% ladies at a hip hop gig for the first time ever! You need to be there - and if you're not, trust me there will be an election que of peeps to fill your space. THIS IS THE BIGGEST and DOPEST SERIES OF HIP HOP EVENTS EVER TO HIT SA!!!!
    

5
Media / HYPE Mag APR/MAY Issue - OUT NOW
« on: April 01, 2008, 04:18:55 PM »



A HIP HOP ECONOMY


Why is it that, in a country where every single hood is filled with people involved in hip hop, only a handful of artists actually make a decent living out of the art form? Besides the… say six graf artists who do regular work for corporates, ten DJs doing regular gigs and four dance crews who actually get paid to do their thing, there must be a maximum of ten rappers who are able to live off of rapping alone. Of those, only three are living good. Now that’s a problem.

The reason for this problem is the fact that there is no industry. There is no hip hop economy. There is no regulation of the parts and functions of the organic whole – hip hop. There is no organised system or method. Our challenge as a hip hop community is to work out a system that artists will fall under, ensuring the generation and circulation of capital within SA hip hop. Only then can we call this an industry.

Take an artist like Kanye. Within a day, you would have heard his track on radio, seen his video on TV, read about him in a magazine or newspaper, heard his track on somebody’s phone, seen him all over the net and ultimately seen his album in a CD store. That’s when you buy the album. What has this artist done? He has maximised daily contact between his product and his market, increasing the chances of you purchasing the album. That is the only reason why his record has sold over 2 million copies. ‘How is this possible?’ you might ask yourself. Well the answer is simple. This product is being pushed through a functional organised system. A machine that is so well oiled that there is complete synergy between media, retailers and all other stakeholders. That’s what we need.

We need radio, TV, retailers, print media and events promoters to work in synergy.  As soon as an artist is getting airplay, retailers need to have the album available and promoters need to capitalise on this by booking the artist. All promising artists need to enter into this system. This synergy will ensure that, week after week, more artists are getting money in their pockets. Not only do the artists earn, but so do the retailers and gig promoters. An effective hip hop economy will consist of a lot more components, but if we can work on the basics now, it will all fall into place. My name is Mizi and this is my cause. Think smart, act smart and vote smart!

Mizi
Editor, HYPE
mizi@hypemagazine.co.za


6
Media / HYPE Magazine Dec/Jan 07/08 Issue
« on: December 03, 2007, 04:34:16 PM »



TRAINING GROUNDS

The fact that we focus most of our energy on the so-called ‘underground’ should come as no surprise. After all, our culture developed itself, not on air, but on the ground. This is not to say that the efforts of those who have cracked the mainstream have gone unnoticed, instead it’s to capture the activities on the training grounds. 

Taking a look at the South African soundscape, it’s easy to see that there is a clear imbalance. I mean, out of a thousand active hip hop artists, only four will be playlisted on the radio this year. Out of eight hip hop sub-genres, only two will be heard on air.

Over the past year, we have worked towards creating that balance, realising that it is more valuable for us to create a platform that favours the under-developed or under-exposed side of the industry. In this way, we aim to help boost the rest of the culture while our mainstream soldiers keep our place amongst the stars.

What makes this particular issue so valuable to the game is not the image on the front, nor is it the words on the inside, but the science behind it all. In the previous issue we struck a deal with you. We promised a local cover in return for your support of local covers which should result in a string o local covers. Thanks for copping this one. Placing an artist such as Sharpa on the cover symbolises perseverance… sticking to your guns no matter what. In other words, not selling out. I mean, plenty of cats switch up their steez to try and accommodate the market, often coming out with an unnatural sound. Then there are those who work at what they know until they are so good at it they become icons. Street legends. The greatest. This issue is dedicated to the training grounds. Your day will come.

Mizi
Editor
mizi@hypemagazine.co.za
083 222 667SYKE


HYPE Tracklisting Vol.18

1. M’Changani feat. Ishmael. ' Nakhensa’. Produced by Ishmael. Published Ghetto Ruff
2. T.O.P. ‘Pholas’. Produced by Gemini .Published by EclipseXLR Publishing, Electrolosis
3. Maggz feat. Omen Sgebi Dome. ‘Break’. Produced by Don Juan for Octave Couplet/Royal Firm Productions/Jazzworx. Published by J2 Publishing
4. Koldproduk. ‘How We Ride’. Produced by Whispa. Published by Uproot Records Publishing
5. Slik. ‘Falling’. Produced by Stethascope. Published by Glue Ear Publishing
6. Nosizwe ‘You Hurt Me’. Produced by 635 for Tsotsitall Productions. Published by EMI Publishing
7. Imbube. ‘Qeda Indlala’. Produced by Draztik. Published by Unreleased Records Publishing
8. Landmynz feat. Devuous D. 'Woman, Man and Child’. Produced by MR.C, Published by Landmynz Publishing
9. Bmac 'Orgasm’. Produced by Tash, Published by Sheer Publishing.
10. Spaceman 'Get Down’. Produced by AN-g, Published by Munna Music,
11. Show Time. ‘From New York To SA’, Produced by Ootz, Published by Sheer
12. DA and Kastro 'Leave You Amazed’. Produced by Heatmakers, Publishing Independent
13. Sudan ft. Busisiwe Ntshwanti. ‘Don’t Shoot’. Produced by Thir[13]teen. Published by Kush Publishing
14. Hipe. ‘Facebook’. Produced by Hipe. Published by Unreleased Publishing











7
General Discussion / RAP SALES (Latest)
« on: October 04, 2007, 12:38:02 PM »
Hip Hop Album Sales: Week Ending 9/30/07

October 3rd, 2007 | Author: Aliya Ewing

Hip Hop takes the backseat to other debuting genres this week as country music's Rascal Flatts' Still Feels Good entered at #1 this week (575k sold).  R&B's Keyshia Cole's Just Like You took #2 with 282k sold, and the soulful Jill Scott made her return at #4, just under the Foo Fighters at #3.  Jill's latest work, Real Thing: Words and Sounds Vol 3 sold 148k.

All of these new releases have bumped Mr. Kanye West from #2 to #5.  Graduation sold 133k this week, a 41% decrease from last week (1.3M total).Meanwhile,  Jagged Edge's comeback album came in at #8. Baby Making Project, sold 78k in its first week, placing the R&B group ahead of 50 Cent's Curtis, which is at #9, selling just under 71k, a 50.4% decrease since last week (906k total).

Femcee pioneer Queen Latifah is back as well, but don't expect her to be spittin any rhymes this time around.  Trav'lin Light Music, an eclectic song selection that includes soul, bossa nova,  jazz and blues, debuted this week at #11 selling 51k.

...but back to Hip Hop...

Southern rapper Gorilla Zoe's Welcome to the Zoo entered the charts at #18 selling 35k this week, while Chamillionaire's Ultimate Victory took a nose dive from #8 to #30, selling 27k (107k total).  Will.I.Am's much talked about Songs About Girls debuted at #38 with just under 21k units sold.

Twista's Adrenaline Rush 2007, which entered the charts at #10 last week, has dropped all the way to #48.  The Chicago rapper sold 17k (58k total). Hell Rell's album, For the Hell of It, came in at #55 its first week selling 16k copies.  Gucci Mane's Trap-A-Thon also debuted this week, landing 12k copies the #69 spot, and Rick Ross' Rise to Power, which debuted at #62 last week has fallen to #164 with 4.5k sold (16k total).

8
General Discussion / HYPE Oct/Nov 2007 Issue
« on: October 02, 2007, 04:40:30 PM »
...DO WE HAVE A DEAL?



Why is there a picture of an international artist on the cover of a South African magazine? Why have there been two consecutive international covers? Isn't this
meant to be a magazine supporting local artists? That's probably what you thought to yourself when you stepped into the store to cop the mag you're holding in your hand. I would like to turn these questions around and ask you why South African headz support international artists. The fact of the matter is, statistically, South African headz have shown 20% more support to international covers as opposed to local covers, meaning we take a dip in sales and revenue whenever we place a local head on the cover. This dip slows down the growth of the mag and in turn, slows down the growth of the culture. My reason for stating that this affects the growth of the culture is simple...

When we have a local head on the cover, we create the potential for that artist's album to move off shelves. We create the potential for that artist to be booked
by promoters and the potential for them to have negotiating power when it comes to things like endorsement deals. I guess what is being said here is you are accountable for these covers. Remember, in the last issue I handed the magazine over to you when I said 'it's yours'. I meant that. We need to work together to create momentum in the local hip hop economy. The best way for us to do that is by placing more local headz on YOUR magazine over. 'How do I do that?' you may ask... By buying local covers when they hit shelves. Double up if you have to.

Let me strike a deal with you right now. And we can shake on it: The next issue, which is December/January, will have a local cover. If that local cover outsells this one, February/March and April/May will be local. If those do well, we will go
local all the way. By doing this, you will have created more opportunities for South African hip hop artists, and if you are an aspiring artist, you would have created more opportunities for yourself and your crew. Let’s do what Nigeria does. Support our own first. Family first you heard? Only then will SA hip hop grow into the super power it is meant to be.

Do we have a DEAL?

Mizi
Editor
mizi@hypemagazine.co.za
082 566 736(SYKE!!!)


[strap]
HYPE Tracklisting Oct/Nov 2007



1. DJ Bionic. ‘DJ Bionic Intro’. Produced by DJ Bionic. Published by Eclipse XLR (Composer: Bradley Williams)
MONO    HYP3001    POLY    HYP3015   TRUE HYP3029       CALLERTUNZ HYP3043

2. Qba. ‘Toast Of The Town’. Produced by Free Education. Published by Sheer Publishing. (Composer: Nondumiso Nkosi, Makgamotso)
MONO    HYP3002   POLY    HYP3016   TRUE    HYP3030   CALLERTUNZ HYP3044

3. Musa Mission. 'Politics’. Produced by Syclotick. Published by D.O.N. (Composer: Musawenkosi Jili)
MONO    HYP3003   POLY    HYP3017   TRUE    HYP3031   CALLERTUNZ HYP3045

4. Paragon. ‘Satisfy’. Produced by Paragon. Publishing Independent (Composer: Wandile Kama)
MONO    HYP3004   POLY    HYP3018   TRUE    HYP3032   CALLERTUNZ HYP3046

5 Zeus. ‘Name Calling’. Produced by Dome. Published by Domestic Publishing.
(Composed: Game Bantsi, Dumisani Tsotetsi)
MONO    HYP3005   POLY    HYP3019   TRUE    HYP3033   CALLERTUNZ HYP3047

6. Mawe-2. ‘The Cause’. Produced by Ootz. Published by Rooftop. (Composer: Mawethu Maliwa, O.R. T. Ramarumo)
MONO    HYP3006   POLY    HYP3020   TRUE    HYP3034   CALLERTUNZ HYP3048

7. BAB Collective (Battlekat, Instro, Wizardry, Xrate, Mr Beef and
Reason) ‘No Gimmicks’. Produced by Rustic Ras. Published by BTB & Beats Against The Beast Publishing (Composers: T.Ntlokoa, S.Herimbi, T.Thoothela, X.Guqaza, S.Sibiya, S.Moeketsi & K.Maile)
MONO    HYP3007   POLY    HYP3021   TRUE    HYP3035   CALLERTUNZ HYP049

8. Melage ‘Wedding Reception’. Produced by Dome. Published by Domestic Publishing (Composed by: Dumisani Tsotetsi)
MONO    HYP3008   POLY    HYP3022   TRUE    HYP3036   CALLERTUNZ HYP050

9. Molly. 'Zisha Ngama 2. Produced by Dome Published by Domestic Publishing (Composer: Dumisani Tsotetsi, Thabiso Christopher Vilakazi)
MONO    HYP3009   POLY    HYP3023   TRUE    HYP3037   CALLERTUNZ HYP3051

10. Gemini feat BB, ‘Touch My Hot Spot’. Produced by Gemini. Published by Published by Eclipse.
MONO    HYP3010   POLY    HYP3024   TRUE    HYP3038   CALLERTUNZ HYP3052

11. Ondaground. 'How We Get Down’. Produced by Abdul. Published by Blcklstd Media (Composer: Batsile Ramasodi, Mandla Nkosi)
MONO    HYP3011   POLY    HYP3025   TRUE    HYP3039   CALLERTUNZ HYP3053

12. Savage. ‘Once Upon A Time’. Produced by Mocatalyst. Published by Street Corner Academy. (Composer: Thamsanqa Nogaga)
MONO    HYP3012   POLY    HYP3026   TRUE    HYP3040   CALLERTUNZ HYP3054

13. Driemanskap. ‘Intwenje’ Produced by Planet Earth. Published by Pioneer  Unit. (Composed: Sonwabo Kambi, Elethu Mpengesi, Dlambulo Mancunga)
MONO    HYP3013   POLY    HYP3027   TRUE    HYP3041       CALLERTUNZ  HYP3055

14. Mr Dime. ‘Streets Could Talk’ Produced by Gemini. Published by Eclipse XLR (Composer:T. Mofokeng, T.Pheea)
MONO    HYP3014   POLY    HYP3028   TRUE    HYP3042       CALLERTUNZ  HYP3056

9
General Discussion / HYPE Aug/Sept Issue
« on: August 06, 2007, 03:58:42 PM »
ITS YOUR’S



As you page through this issue, or any past edition for that matter, I can only hope that you realise that this is YOUR mag. Not mine or the team’s, but yours. If it wasn’t for this strong hip hop community around us, we would struggle to slide you the content we’ve been lacin’ you with. Whether you’re a graff head, studying the work of Gogga and Rasty (P.14), or an aspiring MC tryna rush Ben Sharpa off his number one spot on the chart (P.18), its important to realise that only you can make it happen. If, at this moment, you’re steppin’ through Grey Street, listening to a Shon G track in your headphones (P.30), or driving through Silverton on the way to town, studying Ondaground’s wordplay (P.32), make sure you keep your eyes wide open ‘couse you might just spot those same brothers bumpin’ your tracks in their systems.

If you’re a Yeoville head, weaving through the ma**es, headed towards the internet café next to Tandoor – you know the joint with the Nigerian movies, you might just bump into Cashless Society’s Snazz-D (P.28) and if you’re lucky, he might just tell you how to get your record pressed on vinyl and distributed internationally. If you’ve already hit all these spots within the past month, then you must be a traveling cat, and South Coca (P.60) would not be too unrealistic for you. Once you’ve had enough of the snappin’ around those parts, you’d probably be making your way up to the east coast, where you would catch the A Train, and if the year was ’92, you could have asked a dude called Nas (P.36) where the Queens drop-off was.

I guess if you were so far from home, there would be certain things you’ll miss… Mama’s cooking… Pops’s old South African records… hmm… Speaking about cooking and records, its important to note what cats like Hoodum and Amu (P.24) have done to preserve South African heritage. Through sampling these old school records, these brothers have schooled the younger generation about where our music comes from.

So, whether you are walking through the corridors of Durban Girl’s Collage, hearing In-Cha Hsu’s (P.61) violin through one of the cla**room windows, or at a dance competition letting Simba show you how crumpin’ is done (P.62), I can only hope that you realise that this hip hop belongs to you. The music… the culture… its all yours. And this mag in your hands… Well, its yours too.

Mizi - Editor


HYPE Sessions:
MURK SEASON

Murk Season is the time of the year where cats get straight up murdered! Where cats get bodied for real! Put in funeral homes and all that! This time of the year ain’t no joke so if you ain’t got a bag of dope beats and some ill scripts in the dome, stay indoors nucc! If you’re ready for some dangerous kicks to the chest and deadly punches to the head, then we welcome you to The Most Dangerous Mixtape On The Street. Welcome to HYPE Sessions Vol.16. Welcome to MURK SEASON.

Mixed By: Nyambz



1. Nyambz. ‘Bert’s Beat’. Produced by Nyambz. Published by Unreleased Records Publishing
MONO    HYP2001     POLY HYP2017        TRUE HYP2033       CALLERTUNZ HYP2049

2. Young Nations. ‘Graffiti’. Produced by Draztik. Published by Unreleased Records Publishing
MONO    HYP2002   POLY    HYP2018   TRUE    HYP2034   CALLERTUNZ HYP2050

3. The Last Eighth feat. Dumi Right of Zimbabwe Legit and Skillz. 'Mercy'. Produced by Kev Strange for Pie Factory Music.  Published by Big Kidz Entertainment/ Pie Factory Music.
MONO    HYP2003   POLY    HYP2019   TRUE    HYP2035   CALLERTUNZ HYP2051

4. Big Shug. ‘Play It’. Produced by DJ Premiere. Published by Works Of Mart Publishing
MONO    HYP2004   POLY    HYP2020   TRUE    HYP2036   CALLERTUNZ HYP2052

5. C-4 The Bomb. ‘I'm Older’ Produced by Dominent 1. Publishing: Independent
MONO    HYP2005   POLY    HYP2021   TRUE    HYP2037   CALLERTUNZ HYP2053

6. Zubz & Tumi. ‘Big Gangsta - REMIX’. Produced by Nyambz. Published by Unreleased Records Publishing/Motif Records/Outrageous Records
MONO    HYP2006   POLY    HYP2022   TRUE    HYP2038   CALLERTUNZ HYP2054

7. The Monopoly feat Igho. 'A Boy'. Produced by Igho. Published by MoFoCash Publishing
MONO    HYP2007   POLY    HYP2023   TRUE    HYP2039   CALLERTUNZ HYP2055

8.Maradona. ‘Not A Thug’. Produced by Free Education. Published by Sinners’ Experience
MONO    HYP2008   POLY    HYP2024   TRUE    HYP2040   CALLERTUNZ HYP2056

9 BA4ZA. ‘Let Go’. Produced by Ootz. Published by Blklsted Media
MONO    HYP2009   POLY    HYP2025   TRUE    HYP2041   CALLERTUNZ HYP2057

10.Skye Wanda. ‘Merciless Wanda’. Produced by Ba**-sik. Published by Love Child Productions
MONO    HYP2010   POLY    HYP2026   TRUE    HYP2042   CALLERTUNZ HYP2058

11. Manelisi feat Trey. ‘Take Me In Your Lounge’. Produced by Ba**-sik. Published by Love Child Productions
MONO    HYP2011   POLY    HYP2027   TRUE    HYP2043   CALLERTUNZ HYP2059

12. Sluky & V-Lan. ‘Golden Sight’. Produced by Hoodlum. Published by 4Eva Shine Productions
MONO    HYP2012   POLY    HYP2028   TRUE    HYP2044   CALLERTUNZ HYP2060

13. Terror MC. ‘Vir My Enemies’. Produced by PBC. Published by Pioneer Unit Publishing/Eavenger Camp
MONO    HYP2013   POLY    HYP2029   TRUE    HYP2045     CALLERTUNZ  HYP2061

14. Bruinstormers. ‘Check It Uit’. Produced by Hipe. Published by Unreleased Records Publishing
MONO    HYP2014   POLY    HYP2030   TRUE    HYP2046   CALLERTUNZ HYP2062

15. Hillz. ‘Can’t Turn Back’. Produced by Hillz. Published by Outoftown Music
MONO    HYP2015   POLY    HYP2031   TRUE    HYP2047   CALLERTUNZ HYP2063

16. Nyambz. ‘For The Kids’. Produced by Nyambz. Published by Unreleased Records Publishing
MONO    HYP2016   POLY    HYP2032   TRUE    HYP2048   CALLERTUNZ HYP2064

10
General Discussion / HYPE Aug/Sept Issue
« on: August 06, 2007, 02:28:34 PM »
ITS YOUR’S


As you page through this issue, or any past edition for that matter, I can only hope that you realise that this is YOUR mag. Not mine or the team’s, but yours. If it wasn’t for this strong hip hop community around us, we would struggle to slide you the content we’ve been lacin’ you with. Whether you’re a graff head, studying the work of Gogga and Rasty (P.14), or an aspiring MC tryna rush Ben Sharpa off his number one spot on the chart (P.18), its important to realise that only you can make it happen. If, at this moment, you’re steppin’ through Grey Street, listening to a Shon G track in your headphones (P.30), or driving through Silverton on the way to town, studying Ondaground’s wordplay (P.32), make sure you keep your eyes wide open ‘couse you might just spot those same brothers bumpin’ your tracks in their systems.

If you’re a Yeoville head, weaving through the ma**es, headed towards the internet café next to Tandoor – you know the joint with the Nigerian movies, you might just bump into Cashless Society’s Snazz-D (P.28) and if you’re lucky, he might just tell you how to get your record pressed on vinyl and distributed internationally. If you’ve already hit all these spots within the past month, then you must be a traveling cat, and South Coca (P.60) would not be too unrealistic for you. Once you’ve had enough of the snappin’ around those parts, you’d probably be making your way up to the east coast, where you would catch the A Train, and if the year was ’92, you could have asked a dude called Nas (P.36) where the Queens drop-off was.

I guess if you were so far from home, there would be certain things you’ll miss… Mama’s cooking… Pops’s old South African records… hmm… Speaking about cooking and records, its important to note what cats like Hoodum and Amu (P.24) have done to preserve South African heritage. Through sampling these old school records, these brothers have schooled the younger generation about where our music comes from.

So, whether you are walking through the corridors of Durban Girl’s Collage, hearing In-Cha Hsu’s (P.61) violin through one of the cla**room windows, or at a dance competition letting Simba show you how crumpin’ is done (P.62), I can only hope that you realise that this hip hop belongs to you. The music… the culture… its all yours. And this mag in your hands… Well, its yours too.

Mizi - Editor

HYPE Sessions:
MURK SEASON

Murk Season is the time of the year where cats get straight up murdered! Where cats get bodied for real! Put in funeral homes and all that! This time of the year ain’t no joke so if you ain’t got a bag of dope beats and some ill scripts in the dome, stay indoors nucc! If you’re ready for some dangerous kicks to the chest and deadly punches to the head, then we welcome you to The Most Dangerous Mixtape On The Street. Welcome to HYPE Sessions Vol.16. Welcome to MURK SEASON.

Mixed By: Nyambz



1. Nyambz. ‘Bert’s Beat’. Produced by Nyambz. Published by Unreleased Records Publishing
MONO    HYP2001     POLY HYP2017        TRUE HYP2033       CALLERTUNZ HYP2049

2. Young Nations. ‘Graffiti’. Produced by Draztik. Published by Unreleased Records Publishing
MONO    HYP2002   POLY    HYP2018   TRUE    HYP2034   CALLERTUNZ HYP2050

3. The Last Eighth feat. Dumi Right of Zimbabwe Legit and Skillz. 'Mercy'. Produced by Kev Strange for Pie Factory Music.  Published by Big Kidz Entertainment/ Pie Factory Music.
MONO    HYP2003   POLY    HYP2019   TRUE    HYP2035   CALLERTUNZ HYP2051

4. Big Shug. ‘Play It’. Produced by DJ Premiere. Published by Works Of Mart Publishing
MONO    HYP2004   POLY    HYP2020   TRUE    HYP2036   CALLERTUNZ HYP2052

5. C-4 The Bomb. ‘I'm Older’ Produced by Dominent 1. Publishing: Independent
MONO    HYP2005   POLY    HYP2021   TRUE    HYP2037   CALLERTUNZ HYP2053

6. Zubz & Tumi. ‘Big Gangsta - REMIX’. Produced by Nyambz. Published by Unreleased Records Publishing/Motif Records/Outrageous Records
MONO    HYP2006   POLY    HYP2022   TRUE    HYP2038   CALLERTUNZ HYP2054

7. The Monopoly feat Igho. 'A Boy'. Produced by Igho. Published by MoFoCash Publishing
MONO    HYP2007   POLY    HYP2023   TRUE    HYP2039   CALLERTUNZ HYP2055

8.Maradona. ‘Not A Thug’. Produced by Free Education. Published by Sinners’ Experience
MONO    HYP2008   POLY    HYP2024   TRUE    HYP2040   CALLERTUNZ HYP2056

9 BA4ZA. ‘Let Go’. Produced by Ootz. Published by Blklsted Media
MONO    HYP2009   POLY    HYP2025   TRUE    HYP2041   CALLERTUNZ HYP2057

10.Skye Wanda. ‘Merciless Wanda’. Produced by Ba**-sik. Published by Love Child Productions
MONO    HYP2010   POLY    HYP2026   TRUE    HYP2042   CALLERTUNZ HYP2058

11. Manelisi feat Trey. ‘Take Me In Your Lounge’. Produced by Ba**-sik. Published by Love Child Productions
MONO    HYP2011   POLY    HYP2027   TRUE    HYP2043   CALLERTUNZ HYP2059

12. Sluky & V-Lan. ‘Golden Sight’. Produced by Hoodlum. Published by 4Eva Shine Productions
MONO    HYP2012   POLY    HYP2028   TRUE    HYP2044   CALLERTUNZ HYP2060

13. Terror MC. ‘Vir My Enemies’. Produced by PBC. Published by Pioneer Unit Publishing/Eavenger Camp
MONO    HYP2013   POLY    HYP2029   TRUE    HYP2045     CALLERTUNZ  HYP2061

14. Bruinstormers. ‘Check It Uit’. Produced by Hipe. Published by Unreleased Records Publishing
MONO    HYP2014   POLY    HYP2030   TRUE    HYP2046   CALLERTUNZ HYP2062

15. Hillz. ‘Can’t Turn Back’. Produced by Hillz. Published by Outoftown Music
MONO    HYP2015   POLY    HYP2031   TRUE    HYP2047   CALLERTUNZ HYP2063

16. Nyambz. ‘For The Kids’. Produced by Nyambz. Published by Unreleased Records Publishing
MONO    HYP2016   POLY    HYP2032   TRUE    HYP2048   CALLERTUNZ HYP2064

11
General Discussion / HYPE Jun/Jul Issue
« on: June 04, 2007, 03:19:31 PM »


Firstly, I would like to thank everybody for the support over the past year. The love shown, as well as the crits have helped the mag grow to this point. Since my first issue in October last year, the mag has sold a minimum of 81% every issue, the highest being the Feb/March issue which sold 84%. Local covers are also on the come-up, wich is why I have decided to drop two local covers in a row. If the local cover support stays up, I would like to drop a string of local covers. Thanks to Cash's Double Up campaign, the Jun/July(Pro) issue might hit 90%. It's lookin good though.

[What Is Hip Hop]
Since we made the statement, ‘hop hop is territorial’, and released a series of issues that carried that theme, it seems only fair that we settle in that mould, and continue to profile artists who are seen as the leaders of their regions. As you page through this issue, don’t miss Writer’s Block (p28) and Archetypes (p27) from the mother city, Ras (26) from the capital city, P-Kutta (p31) from the sunny city as well as Jozi (p34) and Bianca (p42) from the golden city.

What did you think when you heard that Flabba (p36) had taken this year’s SAMA? A lot of purist hip hop headz were unhappy with this outcome, arguing that it should have gone to either Zubz, Tumi or the Verb. Many disagree with the direction he has taken in terms of style, subject matter or image. Some of us even go as far as to say he is not ‘hip hop’, which brings us to this question: What is hip hop? When we had a chat with Run DMC’s Darryl Mac (p22) a couple of weeks ago, he had this to say: ‘Hip hop is not about the individual but about the people…’ I believe that hip hop has evolved. It is up to us all to decide whether we are hip hop conservationists or pro-evolution headz? Which one are you?


Mizi – Editor
mizi@hypemagazine.co.za
082 337 749(SYKE!)

12
General Discussion / HYPE Jun/Jul Issue
« on: June 04, 2007, 11:48:39 AM »
Firstly, I would like to thank everybody for the support over the past year. The love shown, as well as the crits have helped the mag grow to this point. Since my first issue in October last year, the mag has sold a minimum of 81% every issue, the highest being the Feb/March issue which sold 84%. Local covers are also on the come-up, wich is why I have decided to drop two local covers in a row. If the local cover support stays up, I would like to drop a string of local covers. Thanks to Cash's Double Up campaign, the Jun/July(Pro) issue might hit 90%. It's lookin good though.

[What Is Hip Hop]
Since we made the statement, ‘hop hop is territorial’, and released a series of issues that carried that theme, it seems only fair that we settle in that mould, and continue to profile artists who are seen as the leaders of their regions. As you page through this issue, don’t miss Writer’s Block (p28) and Archetypes (p27) from the mother city, Ras (26) from the capital city, P-Kutta (p31) from the sunny city as well as Jozi (p34) and Bianca (p42) from the golden city.

What did you think when you heard that Flabba (p36) had taken this year’s SAMA? A lot of purist hip hop headz were unhappy with this outcome, arguing that it should have gone to either Zubz, Tumi or the Verb. Many disagree with the direction he has taken in terms of style, subject matter or image. Some of us even go as far as to say he is not ‘hip hop’, which brings us to this question: What is hip hop? When we had a chat with Run DMC’s Darryl Mac (p22) a couple of weeks ago, he had this to say: ‘Hip hop is not about the individual but about the people…’ I believe that hip hop has evolved. It is up to us all to decide whether we are hip hop conservationists or pro-evolution headz? Which one are you?


Mizi – Editor
mizi@hypemagazine.co.za
082 337 749(SYKE!)

13
Media / Monarchy.Catalust. Lord Track
« on: April 05, 2007, 07:52:17 PM »
Could anybody send me these cats contact details. They sent me a dope track for HYPE Sessions.

Please write your number on the discs u send

14
Media / HYPE - Apr/May Issue
« on: April 03, 2007, 04:43:31 PM »
As we all know, hip hop is a highly competitive art form. From emceeing to b-boying… from graff to DJing – its all about comin’ off better than the next cat. When the February issue dropped, we profiled the artists that, we felt, best represented the regions they were from. As cats saw who had been profiled as regional representatives, a lot of them started making moves to position themselves as such. As artists such as Damola (Cap City [p28]), iButho (Natal [p29]), Supremacy (Eastern Cape [p30]), Kullax (Bloemfontein [p31]), Mo’lemi (Maftown [p32]) Driemanskap (Cape Town [p34]) and Pro (Soweto [p.36] all stepped their game up in order to claim the title, it became clear that we had to revise our stance and drop Hip Hop Is Territorial [Vol.2].

Find out why these cats are currently the leaders of their regions. Kick back and enjoy volume two of the Territorial Issue.

Mizi – Editor
¬mizi@hypemahazine.co.za


15
Media / HYPE Sells 83%(ProVerb Issue)
« on: February 21, 2007, 12:12:47 PM »
Watsup people

I would like you guys to be first to know that the December/January HYPE issue has reached a sell through of 83% !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Yes the ProVerb issue!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I would like to thank everybody who copped the mag and supported the issue. Local covers have been known to perform poorly but thanks to your support, this cover has done even better than the Jay-Z issue. It is in fact the highest selling local cover and the second highest selling issue in the history of the mag.

Thank you

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